New Balance Sarasota`s New Web Site is a Perfect Fit
New Balance Sarasota, one of the areas top athletic shoe and apparel retailers, announced today the launch of their new eCommerce Web site. The sporty new Web site, , was created by GravityFree, a local Web site developer, to provide an easy-to-use shopping portal for the athletic shoe market. The online store is complete with customer service, shoe fitting information, and the quality products that New Balance is known for worldwide.
New Balance Sarasota is an independently owned and operated licensee of New Balance Athletic Shoe, Inc.
In the competitive world of athletic footwear, there are many things that make New Balance unique, not only to their customers, but to the industry as a whole. New Balance focuses on function over fashion, they make shoes in multiple widths, support domestic manufacturing by producing many of their shoes in the United States, and take a unique stance against celebrity endorsements. New Balance actively supports grassroots initiatives and has been a long time supporter of the Susan G. Komen Breast Cancer Foundation Race For the Cure Series. Through the Web site and other marketing efforts, New Balance Sarasota has found a way to successfully represent these corporate philosophies and attributes on a local level, while striving to maintain a personal, friendly, small-town atmosphere.
A main focus of the new Web site is to inform buyers of the products they sell, including detailed descriptions of the latest science and technology that goes into the design of the shoes. New Balance Sarasotas Web site offers a simple product selection process and sales utility so that customers can order and reorder anything in the New Balance Sarasota catalogue - including everything from specifically fitted, styled, and colored shoes to fitness apparel and accessories - from the convenience and comfort of their own home.
The product classification application GravityFree designed for us allows our customers to sort their products by purpose, brand, color, price, keyword, width or model number, they can customize their order with detailed fitting instructions right from our products general information page, says Molly Jackson, Co-owner of New Balance Sarasota. This empowers the customer and makes online shopping a lot less intimidating. Customers also have an opportunity to choose domestically-produced or charity-related shoes and apparel to support these New Balance initiatives. A persistent navigation bar brings these classifications to the forefront so that visitors are never more than a single click away. When developing the New Balance Sarasota Web site, our main focus was on usability - a prerequisite to any successful eCommerce site, says Ray Villares, co-founder of GravityFree.
To accompany the shoe sales, GravityFree developed a similar function for the online sale of gift cards redeemable on the Web site or in the physical store location. Other Web site features include backend management capabilities. Through a password protected Intranet, the New Balance Sarasota staff has the ability to manage their entire product database, answer customer questions, create and distribute unique mass e-mail campaigns, update their home page listings and much more.
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