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eDigitalResearch Builds Enhanced Reporting Tools

eDigitalResearch builds enhanced reporting tools into eCustomerOpinions empowering users to make faster commercial decisions. Online market research trailblazer, eDigitalResearch, has introduced a host of enhanced reporting tools and innovative features for eCustomerOpinions (eCos), its online survey research system. eCos delivers real-time research and feedback from both online visitors and profiled, opted-in email contacts. Functionality has been increased so that more comprehensive analyses can be extracted by clients from a more user-friendly interface. Data can be filtered to return every conceivable breakdown of results using the new features of Keyword Search, Cross tab Analysis and Comparison Statistics. The ability to immediately return 1st and 2nd level analysis with a mouse click is clearly beneficial, but weve taken the process a stage further with enhanced eCos presentation capabilities, explains Shane Wright, Technical Manager at eDigitalResearch. Better-looking results and graphs can be easily manipulated and customised, and another mouse click will export to a choice of formats such as HTML, SVG, PDF, CSV and XML ready for immediate, fully interactive presentation. XLS and PPS will shortly be added to that list. Shane says that eCos removes the mystique of complex analysis. Using eCos as a Desktop Research Team will empower a marketing team to understand an online market more quickly and reach it more effectively. The ability to make better commercial decisions faster is very appealing, Shane comments. Add minimal technical skills requirement, zero-effort presentation and low cost to the equation and eCos becomes irresistible.